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Ad Exchange
for Publishers

TheViewPoint SaaS technology-driven platform is designed for CTV publishers and Virtual MPVDs to sell their inventory on ad exchange while cutting out the middlemen.

We help publishers monetize their apps on leading streaming services via direct deals with premium brands. Saving up to 30% of ad revenue for publishers, we eliminate intermediaries in the supply chain.

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We provide CTV publishers with secure and a transparent monetization gateway as well as complete control over their inventory. Operating a private ad exchange, they can deliver high-quality impressions to premium brands and boost their ad revenue to the maximum.

Transparency

TheViewPoint is keen on providing clear supply chain management for publishers helping them to run their ad exchange. We connect digital TV content owners and Top-class advertisers directly, eliminating any veiled commissions of third-party platforms.

Premium Demand

We are partnering with a great number of renowned brands that provide diverse products and services so that you can find a desirable segment and show top-notch advertisements in their CTV apps. Manage your own ad exchange and sell inventory to premium brands.

Engaging Ad Formats

Choosing from a library of diverse ad formats, our video publishers can craft their content inventory with highly-engaging ads that will bring a positive viewer experience to every screen. Innovative and interactive CTV/OTT ads capture the targeted audiences’ attention and bring a high-value output.

Full Control

Through your ad exchange, you can cut direct deals with demand partners of your choice or find new prospects, set the rules, control ad placements, define red flags, and much more. With our platform's intuitive UI, publishers can easily navigate the control menu and manage their inventory smoothly.

Plug-and-Play

TheViewPoint provides an easy-to-start approach for publishers who decide to enter the ad marketplace. Our dedicated account managers team performs detailed product demonstrations and are available 24/7 to answer any questions. We’ve developed intuitively-understandable and automated tools for hassle-free inventory management in just a couple of clicks.

Accurate Reporting

We generate reports that help publishers perform yield management optimally. With TheViewPoint's real-time analytics you can set the best price for each ad spot, define who and when to sell impressions via a ad exchange, and thus monetize your CTV assets efficiently.

Manage your digital
ad assets effortlessly with our SDK

To deliver a positive user experience when serving relevant ads, we have built a comprehensive SDK. It provides publishers with intuitive UI for complete control to:

enable or disable pre-rolls, mid-rolls, post-rolls
enable prefetch ads
enable ad podding
control mid-roll ad break frequency
control ad break duration and maximum number of ads per ad break

Adjusted settings are instantly reflected in the application and we provide publishers with granular reporting on ad breaks so they perform monetization on a data-driven basis.

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Ready To Begin?

Contact our team via sales@theviewpoint.com and start monetizing your CTV/OTT inventory to get the best out of it.