TheViewPoint Complements
VlogBox’s Inventory
Monetization Potential

The Partner

VlogBox is a global video content distribution and monetization platform that helps content creators, distributors and resellers reach their audiences across the CTV/OTT environment.

The company has developed more than 600 unique applications available on Roku and other major streaming platforms as of now.

Entrusted by:

The “Three To” Challenge

  • To Increase monetization revenues by X% due to:
    • Decreased operational expenditures.
    • Increased inventory scale.
    • Boosted fill rate and bid rate.
  • To perform a quick and smooth integration with the tech solution.
  • To establish solid direct partnerships with global programmatic advertisers.

The Approach

We at TheViewPoint meticulously discussed a set of requests and demands of VlogBox and have molded a tech-suite to cover them.

TheViewPoint’s ready-made tools have entirely met VlogBox’s requirements of transparent pricing, monetization revenue growth, and COPPA compliant advertisements.

We also ornamented that with bespoke-tailored reporting API, UI, and harmonized system features.

The Solution

In terms of ballooning eCPM rates within Q4 2020 on the market, TheViewPoint has brought a flat fee pricing model to VlogBox as a transparent and plain concept. Thus, the Client’s business is capable of estimating operational costs accurately.

Our team has conducted a smooth integration of a proprietary SDK into the VlogBox applications, and connected the platform with our reporting API.

"As a milestone our team performed the integration of a proprietary SDK and merged TheViewPoint’s analytics through API into the VlogBox platform to streamline accurate reporting and analytics."

– Daniel Elad, CSO at TheViewPoint

The Results

800% monetization revenue growth due to:

  • TheViewPoint’s transparent flat fee business model and private ad exchange.
  • A 50% ad impressions increase due to the integration of proprietary technology that allowed ad podding and ad break control.
  • The 2X increase in fill rate and bid rate.

TheViewPoint Sales Team took care of the seamless integration of our own proprietary SDK into the VlogBox’s system environment and exercised it in just 3 weeks. Ultimately, it became a factor of +287% available ad slots compared with a month before the integration.

TheViewPoint’s Demand Facilitation team took personal responsibility and propelled direct partnerships with global programmatic demand partners which resulted in +333% impressions, +303% bid requests, and increased NET eCPM.

“When we were pondering traditional business model alternatives, we were nicely surprised by the terms that TheViewPoint company offered. A mindful approach and versatile tech resolution to our core challenges has ultimately exceeded our expectations and helped us hit the coveted monetization revenue level.”

– Nick Platonenko, CEO at VlogBox

Get in touch with our team to explore cooperation opportunities!






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