On Guard of Safe and Transparent Digital Advertising Environment: TheViewPoint announces its partnership with IAB
TheViewPoint, a SaaS ad monetization platform for CTV/OTT publishers and broadcasters, has officially joined the ranks of International Advertising Bureau. Falling into line with more than 650 brands and technology companies, TheViewPoint commits to the development of the general digital advertising ecosystem. The company’s main area of focus is redefining the way digital ad campaigns are sold, delivered and optimized.
The Interactive Advertising Bureau (IAB) is an advertising business association that assembles progressive tech companies greatly engaged in interactive advertising and fosters the industry’s dynamic development. By conducting in-depth researches, educating brands, as well as developing technical standards and solutions, IAB develops the highest industry standards and highlights the importance of their implementation into interactive digital advertising.
As an official IAB member, TheViewPoint will provide the ad community with professional expertise and practices dedicated to improve the ecosystem. The now-present environment leaves video publishers in the dark as for the rates their inventory is sold. So TheViewPoint’s principal goal is to establish full transparency and publisher’s control in the ad selling process.
TheViewPoint’s membership in IAB has already provided the opportunity to showcase the company’s unique expertise to a broader community at IAB’s Annual Leadership Meeting. TheViewPoint’s representatives contributed substantially to the discussion of privacy and ad campaigns personalization in a cookie-less world. As more events hosted and organized by IAB are approaching, the company has confirmed its intention to attend and add to the practical knowledge.
‘Signing a partnership with such a fundamental organisation like IAB is definitely a step forward for TheViewPoint since the company strives to motivate industry players to reimagine the way ad supply chain functions. Joining IAB, our first and foremost goal was to officially attest the technology principles and standards we had broadly implemented into our publisher platform in order to make it a unique solution for publishers and broadcasters. TheViewPoint allows selling video inventory to direct premium brands on competitive, exclusive industry rates.
Our team is excited to work in close cooperation with IAB and its Education Foundation to develop top-notch industry standards, leveraging data insights and nurturing skills of each team member. It is a really great experience that unleashes the fullest potential of each user on TheViewPoint platform’ – commented the deal Daniel Elad, Chief Strategy Officer.
About TheViewPoint
TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It is designed to provide every player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A wide set of tools developed specifically for the connected TV environment allows publishers to effectively scale up their business.