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News Oct 05, 2021

Join TheViewPoint at TV & Video Insider Summit – Explore the opportunities of OTT advertising

On October 11-14, David Zenna, Demand Partnerships Director at TheViewPoint will attend the TV & Video Insider Summit, organized by …

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Industry May 20, 2021

TVP Talks: Breaking into CTV/OTT monetization [Webinar recording]

TheViewPoint has launched a new webinar series where CTV publishers share their expertise in inventory monetization. Our first event covered …

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Media May 14, 2021

Unlocking Interactivity for CTV

Interactivity is undoubtedly the next big step in the Connected TV industry’s evolution, one that drastically distinguishes it from linear and is believed to further boost an already impressive growth.

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Opinion May 12, 2021

How to Avoid Ad Repetition in CTV with Frequency Capping

Explore the frequency capping feature, why it matters and how it works. Learn how to use frequency capping to avoid ad repetition and wasting impressions.

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Blog

Platform
Oct 28, 2020

The Platform’s New Features: Unblocking Blocking Rules, Reporting API, and User Roles

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Opinion
Oct 16, 2020

The Difference Between In-Stream and In-Banner Video Ads

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Platform
Oct 07, 2020

A Milestone Update of the Platform: Enriched Reports & New Price Rules

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Media
Sep 22, 2020

Advertisers’ scale Pan: What’s the weight difference between SPO and direct partnership?

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