July 28, 2020
Refining Publishers’ Experiences: TheViewPoint Introduces New Features
TheViewPoint has released a set of new features that take publishers’ experience to the next level: fresh targeting possibilities, capping settings, ad response filters and much more!
New Features
Mezzanine and HLS creatives filter
You can configure the settings of your ad requests to only receive HLS and the Mezzanine-file-containing creatives.
Support of Adpods
Limit the duration of an ad pod, number of ads per pod and thus scale up your ad revenue with a balanced impact on user experience. (Your application/server has to support VAST 3.0) Pods are combined by advanced algorithms in order to get maximum yield and preserve quality.
Campaign Settings and Targeting Options
- Schedule campaigns and choose to run in a specific time zone and user local time. By matching time zones and locations, you can rest assured that the ad campaign schedule works properly for any geo location.
- Customise flights. You can control which specific date campaign will and won’t run on during specified flight dates.
- Capping and pacing settings. Now the options to limit campaign ad serving and pacing are flexible enough to comply with any business or optimization needs. Pacing options can be set on requests along with impressions
- ASAP — implies any limits to a specific cap
- Evenly — proportional distribution of impressions or ad requests during campaign flights, or within one day if ‘daily capping’ is the case.
- Frontload & Aggressive — these pacing algorithms will ensure that all of the booked impressions will be delivered during the flight dates.
- Robust Targeting options:
- Application BUNDLE ID
- APPLICATION NAME
- Supply INTEGRATION TYPE (VAST, SDK)
- INVENTORY TYPE (VOD, Livestream)
- PLACEMENT TYPE ( pre-roll, mid-roll, post-roll)
- ALLOW INSIDE ADPOD
- PLATFORM (OS)
- CONTENT TITLE
- CUSTOM parameters
If you have any questions on how to enhance your management experience with the new features, please, contact your account manager.