TVP Talks: Breaking into CTV/OTT monetization [Webinar recording]
TheViewPoint has launched a new webinar series where CTV publishers share their expertise in inventory monetization. Our first event covered the common problems publishers face when launching their channels, and strategizing on how to get the most out of their inventory. Watch the webinar recording on demand.
Key features to look for in your perfect demand partner
Criteria for selecting a suitable monetization platform
Tips for maximizing revenue
Dos and don’ts for publishers starting their CTV journey
Participants:
K.C. McLeod
Vice President Of Business Development at VideoElephant
K.C. McLeod is the VP of Business Development at VideoElephant. He previously worked in business development at Mic, the millennial news media company, and Vevo, the world’s largest premium music and video entertainment platform. Prior to that, he was the founder and CEO of Vyer Films, a streaming service that brought the best international and independent films to U.S. audiences for the first time.
Strategic Partnerships & Communications Advisor at VlogBox
Within the last eight years Anna has built a large number of successful marketing and communication strategies to help companies stand out in the competitive advertising & marketing technologies landscape.
Aaron Bendich is the Director of Advertising at Digital Media Rights, where he manages the entire advertising monetization business, from technical integrations to client relations to sales.
Dean is a senior-level digital media executive with over 20 years of experience. As a pioneer in video monetization and distribution, he has brought 3 start-ups from founding to successful acquisition, building teams and revenue streams from the ground up. He is an expert in creating ad revenue opportunities & growth, programmatic execution and building healthy, sustainable business models for CTV publishers.
Join the CTV experts and find out how to make the most of your CTV/OTT inventory – starting from monetization platforms to key metrics and attribution. It’s time to create new revenue opportunities for your company!
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