Visual Harmony Delivered: New UI of TheViewPoint Platform

Just a short while ago TheViewPoint has introduced a set of new features designed to improve the functionality of the platform for CTV/OTT publishers, and consequently, enhance user experience (UX). Since visual perception of any product is the first step on the UX ladder, a user interface (UI) eventually is an inherent part of it. Despite UX and UI being different essentials, they both have a shared nature — the nature to make user journey within product consumption as easy and entertainment-like as possible.

On our way to creating a better experience for our partners, we’ve analyzed the behavior of users on an anonymous basis on TheViewPoint platform, how they commonly navigate within every single menu section and bookmarks therein, which graphical control elements like radio buttons and toggles are applied for the most, how they skip between screens, and reviewed a typical workflow of the session.

With an eye to perfection, we rescheduled some elements, added animation effects where needed for both aesthetic feelings and readability score enhancement. So, let’s have a look at the refreshed interface:

Reports Section

Inventory Section — Create Placement (VMAP) - Placement Settings bookmark

Inventory Section

Dashboard Section — Campaigns Bookmark

Demand Section — Campaigns Blade

Demand Section — Edit Campaign — Settings: Schedule & Targeting

Demand Section — Create Campaign — Settings: Budget & Pacing

Inventory Section — Overview Bookmark

Now that’s pretty much it for today! TheViewPoint is constantly on its way to delivering stellar user experience, so stay tuned!