SSP Model Alternatives:
CTV Ad Selling
Reimagined
Programmatic supply chain opaqueness has reached its apogee. While it's a subject of heated discussions across the industry, we don't just talk about transparent programmatic supply chains - we build them.
With TheViewPoint next-generation platform entering the scene, SSP alternatives get real. We help CTV publishers earn more through direct deals - no one stands between you and demand partners anymore. No more bid shading, bid doubling, and ineffective auctions. Finally, your best interests and revenue are in the first place.
Up to
50%
of ad buys evaporate before reaching you, as endless supply chain intermediaries literally plunder ad dollars along the way
It's time to cut the dead weight!
SSPs' False Promises
That Bring No Benefit
The gap between promises and reality is huge
-
SSPs' promise: Maximum yield
Reality: SSPs are pocketing ~33% of your ad revenues paying for middlemen platforms
-
SSPs' promise: Clean earnings
Reality: SSPs take its own fee ~17% for bringing no value whatsoever
-
SSPs' promise: No hidden fees
Reality: You're charged ~ 0.1$/CPM for mandatory traffic validation
The New Vision of The Supply Chain
Most SSPs act like hands-down winners and declare themselves as publishers' advocates or exchange agents. But the truth is, they are just the first link in the demand chain.
The programmatic
supply chain
looks messy...
SSPs and DSPs are still standing in the way of buyers and sellers, entering into an exchange with one another, and creating the fallacy that they are the pillars holding up the programmatic in balance
...Scaling pains
of publishers
and buyers...
Lengthy supply chains, unattributable ad budgets, inventory quality, curtailed publishers' revenue are just a few pains the market lives with. It seems the current model is all tailored to profit intermediaries
...But there's a new hope:
a model that
simplifies this setup
Instead of the current way things are, where publishers act through SSPs and their numerous middlemen, here comes the new model with minimum intermediaries and maximum efficiency
Traditional SSP Model
TheViewPoint Model
SSP Alternatives Are Real.
Meet New Programmatic Chain Model
What You Get With TheViewPoint
No one stands between you and demand partners
The Reality of the SSP Model
Numerous middlemen and indirect partnerships
Efficient bidding,
eliminating bid doubling and shading
eliminating bid doubling and shading
Ineffective auctions resulting in
decreased yield
decreased yield
Cost-efficiency due to
decreased number of QPS
decreased number of QPS
Increased QPS leading to
extra costs for infrastructure
extra costs for infrastructure
Advanced tailor-made tools
for CTV publishers
for CTV publishers
An outdated platform,
insufficient for CTV
insufficient for CTV
Relieving Ad Selling Pains: TheViewPoint's Way
Fees
Flat fee on a CPM basis instead of traditional SSP that cuts up to 30% of your revenue
Transparency
Total visibility of your private exchange instead of unclear partners, prices, and inventory
Advertisers
Bring your existing media partners or find new ones, leave behind the limited client list and subject to approvals
Competition
Operate in a closed environment shared only with your buyers instead of competing against other publishers, driving down prices
Ad formats
Exciting new ad formats designed exclusively for CTV instead of conventional passive ad formats