Audiences are tired of being bombarded at every corner with decade-old ad formats... Treat them to something really innovative, entertaining and engaging. Offer ads that delight rather than attack!
The CTV/OTT ad industry is growing exponentially. The market is predicted to reach about $60 bn in less than 3 years. There has never been a better time to dive into the most trending ad environment. TheViewPoint equips you with impactful ad formats that allow you to take maximum advantage of the rising demand.
Audiences are cutting traditional TV ties in favor of streaming platforms
Full HD commercials with stereo audio and full-screen formats
With more viewers in a household, the cost per impression becomes significantly lower
Shorter commercials lead to a higher completion rate than on other media
Rich opportunities for detailed targeting using 3rd party data
The price-performance ratio is much more attractive compared to traditional approaches
In the busy CTV market, time is literally money. That’s why we’ve incorporated the most trending ad format for highly positive engagement results
- ads are displayed before the main video is played.
This is the time when you have the highest chances of getting your audience’s attention. Pre-roll is the most memorized ad, which results in growing sales, as well as increased brand awareness.
- ads are displayed during the main video content.
It is exactly the type of advertising audiences have been seeing on traditional TV for years. That’s why viewers don’t feel opposed to mid-roll.
- ads are displayed after the main content.
This ad placement is considered to be least distracting as it doesn’t affect a user’s viewing experience. Also, after watching a post-roll ad, viewers are most likely to take the desired action.
Pause ads is the latest trend in in-stream ads. CTV apps users are already watching the content when the ad is delivered, which means their attention is already fixed on the screen. As a result, there’s no need to fight for it by trying to come up with some outrageously creative video.
It’s a fact that while people are streaming content on their TV, they are doing something else at the same time. Most probably, they are checking their social media or texting. And this is good news because that’s exactly how you can boost your ad performance.
On TheViewPoint, demand-side partners can deliver QR ads, and viewers with smartphones already in their hands can quickly scan them to go to the advertiser’s website, play market, etc.